Are more apps downloaded during the holidays 2017

Ninety-one percent of smartphone users who abandoned an app would consider using it again if changes were made. Start by tracking in-app events to better understand when and where your users drop off and then build a plan to re-engage them. You might invest in an onboarding experience that highlights app features, or include deep links to your app in social media and marketing emails.

There are also a few re-engagement tactics to win back lapsed users. Use app engagement ads on the Google Display Network and Google Search, or enable push notifications to communicate new features or promotions.

Consumer expectations are higher than ever before. Consequently, apps need to provide relevant, useful, and delightful experiences. Your marketing should be no different—especially during the ever-critical holiday season. Start by defining the metrics and user actions that matter to your business.

Then, focus on delivering the best message to the right users, efficiently and scalably, so they not only download your app, but come back over and over again throughout the year. Close You're visiting our United States website. Search Search Think with Google. Browse with just a flick of a finger. Your email address will not be published. Notify me of follow-up comments by email.

Notify me of new posts by email. SheKnows is a part of Penske Media Corporation. All Rights Reserved. Luckily, you have a superpower on your side: your smartphone. Now all you have to worry about is finding that perfect gift.

Gumdrop is a simple browser add-on that searches the web for the best holiday deals and automatically adds coupons to your purchase at checkout.

Plus, a percentage of what you spend is automatically donated to a charity or school of your choice, something you can feel really good about. Rack up points for browsing products, entering stores, scanning codes and, of course, buying what you were going to buy anyway on Shopkick. Just announce it with an ad for ads are the most visible creative during holidays. Social media ads, video ads, newsletters… all these can be used as channels to spread your word about your unique offer.

Your offer for holiday will have a limited time and there will be many others offering something special for the day. So, your ad needs to give a sense of urgency.

Special days come with a great opportunity to have more installs and purchases — proved with the statistical data. We advise you not to underestimate this chance. In order to be the winner of the competition among the mobile apps waiting for being chosen on these days, optimize your mobile app creatively and wisely. If you happen to need any more advise or professional support, feel free to contact us. App Samurai is an AI-powered, secure mobile growth platform.

Register, add your app and start driving high-quality users. Table of Contents. Related posts:. Conversational Marketing and Chatbots in the Digital Age.